> The reality is that there is great demand for "rich text"
messaging and there always has been.
Perhaps, but RARELY among those who:
1) appreciate the cost differential, and
2) understand what it means.
Which pretty much means only the techie community, and a small
proportion of that. This is a pointless discussion. The vast
majority of end-user email is HTML. They use bold and italics in all
their other applications. They embed cutesy images in all their
other applications. Why shouldn't they in email? Cost differential?
They really don't care. And then of course there is commercial,
requested email, which is virtually 100% HTML. Let's discuss
something more feasible--like replacing SMTP with a new system
overnight.